About Holland and Sons, Inc.

Holland and Sons is a family owned, full-service John Deere dealership who has been serving northern Illinois and beyond for over thirty years. With headquarters in Mendota and four additional stores in Dixon, Freeport, Geneseo, and Princeton, Holland and Sons is dedicated to bringing the dealership’s core values of quality, customer satisfaction, and integrity in both products and service to these areas.


Our Primary Equipment Lines

› John Deere

› Hagie


› Honda

› Briggs & Stratton

› Unverferth/Brent

› Kuhn Krause

› 360 Yield Center

View our full list of available equipment lines.


Our History

Holland and Sons, Inc. was established in Mendota, Illinois in 1985 by Gary Holland and his three sons: Todd, Ty and Troy. Three years later in 1988 they added their second dealership in Princeton. They then acquired a third location in Dixon in 1994. In 2007, the Holland family purchased another store, Goodrich Equipment in Geneseo, Illinois. In November of 2009, a fifth location was added to the dealership organization. Murphy and Gustafson, Inc. had served northwest Illinois and the surrounding area since 1946.


Today, Holland and Sons continues to offer their customers unrivaled resources, including dedicated support personnel, emergency part services, and a large equipment inventory among the five stores. Between all the locations, the dealership employs over 130 full-time and part-time employees. In addition, we are a eight-time winner of the John Deere Manager’s Club Award, recognizing Holland and Sons as one of the top 50 North America Dealership groups. Holland’s is dedicated to achieving customer loyalty by providing and supporting a full line of John Deere products as well as an experienced team of employees. At Holland & Sons, you are working with a knowledgeable staff that understands your needs as a producer.


Our Mission

“Earning customer loyalty by providing and supporting a full line of John Deere products with a well-trained staff that exhibits our core values of quality, customer satisfaction and integrity in the products and services we provide.”

Career Opportunities

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